Know why users drop off.
Before they do.
AI-powered simulations that show you which users convert, which drop off, and why. In hours, not weeks.
Product teams fly blind on the why.
Analytics tells you where users drop off. Session replays show you clicks. User interviews give you 5 opinions in 3 weeks. None of them tell you why different types of users behave differently in your flow. That gap costs you engineering cycles, lost users, and wrong bets.
Engineering waste
Wrong fixes ship because the diagnosis was wrong. Each iteration costs 2-3 sprints.
Slow feedback loops
Weeks of interviews and replay analysis to build one hypothesis. Then you still ship on gut feel.
No segment clarity
Aggregate data hides the fact that different user types fail at different points for different reasons.
Three steps. Results in a day.
Share your flow
Send us your product screens and tell us who your target users are.
We simulate
We run diverse personas through your flow and capture what each one thinks, feels, and decides at every screen.
You decide with evidence
Get cohort-level analysis: which user types convert, which drop off, and exactly why. Per segment, per screen.
What you get back.
Drop-off funnel with reasoning
See where users leave and the actual reason behind each drop-off, not just the screen.
Persona monologues
Read what each synthetic user thought and felt at every screen. The signal is psychological, not cosmetic.
Segment-level patterns
Which cohorts convert, which ones bounce, and what drives each. Broken down by user type.
Design recommendations
Prioritized fixes your design team can act on, tagged by effort and expected impact.
See it in action.
We ran a simulation on a rent payment app with 50 personas. The result: their onboarding assumes every tenant has a formal rental agreement. Outside metro premium apartments, that does not exist. 12% of users drop off at that single step.
Common questions.
About us.
We built Apriori because we kept watching the same thing happen. A team spends months building an onboarding flow. They launch. Half the users drop off at step three. Nobody knows why. The data says where, not why. The team guesses, ships a fix, waits another month. Repeat.
We thought: what if you could sit 50 different people in front of your product screens and listen to what each of them is actually thinking? Not aggregate heatmaps. Not five user interviews. Fifty distinct perspectives, each with their own context, biases, and decision logic. And what if you could do that before you write a single line of code?
That is what Apriori does. We simulate the humans your product will meet, so you can build for how they actually think.
The team
Founded by IIT Delhi alumni with backgrounds in product engineering at Microsoft and consumer fintech. We have spent years watching product teams make decisions in the dark. Apriori is our answer.
We are based in India, building for product teams globally.
What we believe
Every product decision should be backed by evidence, not authority.
Understanding users is not a luxury for funded teams. It should be fast, cheap, and available to anyone who ships product.
Honesty compounds. We will always tell you what our simulations can and cannot do.
Send us your screens. Get answers in hours.
First simulation is free. If the output is not useful, we part as friends.
Run a Free SimulationWorking with design partners in fintech and consumer apps.