Apriori
High-stakes product decisions made easy
High-Stakes Decisions Made Without Data
Companies rely on intuition, experience, and debates to make irreversible product decisions. The cost of being wrong can break startups.
How Decisions Are Made Today
Intuition
Gut feelings and hunches guide critical product decisions
Experience
Past successes applied to new contexts without validation
Debates
Endless discussions with no data to resolve disagreements
Irreversible Decisions
Pricing models, onboarding flows, trust architecture—once implemented, these decisions are costly to reverse. Each wrong choice compounds, draining resources and eroding runway. For startups operating on limited capital, a single misstep can be fatal.
The Cost of Being Wrong
Wasted CAC
Customer acquisition costs spent on features that fail to convert
Engineering Burn
Months of development time and resources invested in wrong solutions
Time Wasted
Opportunity cost of delayed launches and missed market windows
Startups break when irreversible decisions are made without validation. The question isn't whether you'll make mistakes—it's whether you'll survive them.
Three Steps to Bulletproof Decisions
Input
Product flow, target user group, metric.
Simulate
Load target personas from our dataset and simulate them on the product flow.
Decide
Decide what should be done to optimise the metric on this product flow with persona level granularity.
The Questions Keeping You Up at Night
We get it. This sounds too good to be true. Here are the real answers.
See Where Your Product Will Break—Before You Build It
Join the teams running high-stakes simulations instead of expensive failures.
Or explore sample simulations